digital campfire
Our Digital Campfire operates based on a simple philosophy.
1. Brands must create online conversations to share their brand stories. We call these conversations digital campfires.
Brands are stories and the Internet offers incredible storytelling opportunities. Storytelling is hard-coded into our DNA and reinforced from childhood. It’s simply the most powerful way of communicating. Using websites, microsites, Facebook, Twitter and other online tools, we build digital campfires that make people want to engage with our clients’ stories.
2. Brands must deliver value by hosting a digital campfire that is new, different, up-to-date, entertaining, and always significant to the audience.
Marketing is theater and we’re constantly thinking about how to stage the brand. With a story to tell, actors to act, and a director to guide us, the craft of theater in marketing takes over. The marketing equivalent of sets, lighting, sound, and costumes are planned and built to tell the story online. All this happens with a specific audience in mind, the one that will find the story relevant, rewarding and resonant—the three R’s of marketing.
3. At the Digital Campfire, interaction closes the loop and yields results.
Audiences are looking for inspiration and interaction. It’s not enough to communicate and entertain when there is potential for an “aha” moment. That’s the moment that transforms thinking, when the audience suddenly changes their way of looking at a product, a category, or even their own lives. Then they need a platform to talk about it! Digital campfires inspire meaningful conversations between the brand and the audience. Because, above all, consumers yearn to be heard and understood.
| Contact Us | Neal Mendelsohn, CEO |
Jennie Brook, Managing Director |